Curated Beauty
The Shop
Vegan formulas, clean ingredients, and tools we actually use on clients.
Why We Make What We Make
Built From Real Need
The brow pencil was born out of frustration. After getting certified in microblading, Tonya kept reaching for drugstore brow pencils that washed off the second clients sweated or splashed water on their face. She partnered with a cosmetic scientist overseas to develop a formula made specifically for brows, not just adapted from head-hair research.
The shea butter line came from a similar place. Tonya wanted something safer for her grandkids than the chemical-heavy lotions on store shelves. She partnered with a small batch maker who had a great product but needed help getting it to customers.
Every product in the shop has a story. Every product earned its spot.
Why We Make What We Make
Built From Real Need
The brow pencil was born out of frustration. After getting certified in microblading, Tonya kept reaching for drugstore brow pencils that washed off the second clients sweated or splashed water on their face. She partnered with a cosmetic scientist overseas to develop a formula made specifically for brows, not just adapted from head-hair research.
The shea butter line came from a similar place. Tonya wanted something safer for her grandkids than the chemical-heavy lotions on store shelves. She partnered with a small batch maker who had a great product but needed help getting it to customers.
Every product in the shop has a story. Every product earned its spot.